Biblioteca da Universidade do Minho

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Promotion management and marketing communications / Terence A. Shimp Monografia Publication Chicago : Dryden, 1990 Description XXI, 673 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

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Marketing research : methodological foundations / Gilbert A. Churchill, Jr. Monografia Publication Fort Worth : Dryden Press, cop. 1999 Description XXVIII, 1017 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

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Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard Monografia Publication Fort Worth : The Dryden Press, cop. 1995 Description 1014 p., pag. var. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (2).

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